Nobuhle Nyoni, the director of Encore Productions announced that the start up will be holding an event under the the theme “The Street My Runway” (TSMR). The exhibit will be held on the 7th of November, 20 15 at 1+1 Longcheng Plaza from 5-9pm and entrance will be $5. Fashion lovers have been told to “expect the unexpected”.
The hashtag #TSMR has been floating on twitter and several social media platforms, you may have come across it. The TSMR initiative is a great idea for prooting budding talent in the Fashion industry, and in reality Zimbabwe needs such home grown talent so that we cut down on importing capitalistic foreign brands. Innovative ideas from local start-ups such as Encore Productions are in line with the idea of indegenisation and love for homegrown brands. Of course, many designers are inspired by what established countries like France have done Which is okay, looking at where we have been.
I reached out to the Ms.Nyoni and she said, “Our fashion show aims to showcase and give a platform to talented young designers of whom most are students and upcoming, therefore we are trying to give them a foundation to gain exposure as it is a bit difficult to break out in the fashion industry in Zimbabwe.”
She further warned that because of the title the title, there is a tendency for people to assume that the show is confined to street, however this is not case with the November 7 event. In her words rephrased the show is a walk into a designers closet and into their mind and creativity . It is evoke real emotion of their brand and not just a trend. Gazing at the pictures on the Encore Productions Facebook page, I could sense the presence of a any designers and a lot of preparation is being done to make it a stellar event. Encore productions declined revealing the identity of guests and designers but simply said, “Fashion will be there.”
“This show is unique in its simplicity. What we wish to have is people’s attention on the clothing and brands. To have people talk about the talents in each person. Let me just say all shall DROWN IN FASHION,” Nobuhle went on to say.
The show is a great plce to eet and interact with a lot of new designers. Go there well prepared for an exciting experience.
You may confirm your attendance at the event via the Facebook Event Page.