This Is For Artists Only!
Facebook owns Whatsapp, practically the most important app on anyone’s phone. However as important as it is it’s ability to run is at the mercy of the Operating System. Mac …
Here Is The List Of Top Artistes Who Owe Rayo Money For Beats
Rayo has come forward with a list of Rappers who have been failing to pay money for productions he did for them. The list dates from 2015 although most of …
Selling T-shirts With Music Not Long Term Strategy – Here Is A Better Plan
Over the centuries the business models of music have shifted to adjust to technological changes. People went from paying fees to watch performances, when no recordins were possible to buying …
The 3 States Of Music Success
I originally posted this Victoriuos Magazine International Had an interestingly thought provoking chat with Asaph this morning and I had promised to share the perspective below with him. My heart …
Orchestrate The Album Launch Everyone Dreams Of
I originally posted this in Victorious Magazine International. You will note that I do this occasionally. I have different audiences across platforms. In the recent times I have frequently stressed how increasingly …
Strategy Strategy Strategy
A strategy is a collective of purposely applied methods. A tactic is just a once off hat trick if it doesn’t fit into a strategy. A big crisis in Zim …
Where 80% of Problems In Marketing Zim-hip-hop Stem From
According to the Pareto Principle , 80% of problems in anything come from 20% of the causes. I would like to make a hypothesis today that 80% of problems faced …
The Annoyingly Ego Driven R Peels
Annoyingly egotistical, ambitious and ready to take on the world. The young R Peels is set for longevity on the local music scene. Coming up, the Economics student has always …
How To Really Be Worth More
For a long time we have all known that scarcity, makes things more valuable. Well not entirely true, that’s an incomplete story. Luckily today we will journey through 4 scenarios …
Anne Nhira Boosted Zodwa Wabantus Perceived Value
Recently social media in Zimbabwe was lit, with people carrying daggers to crucify former Studio 263 actress Anne Nhira. Anne Nhira succesfully presented a petition to the government to cancel …
