Is Our Money On Still On Monkey or Sharky Moved On?

​It’s 2016, 25 June in Harare and people are lined up to see Chitungwiza born rapper, Sharky. It is his debut album, he has invested so much evidently.
A strong team from production, PR to event management. I will not mention names lest I forget a key figure. Self entitled people always inbox to mention how I left them out.
The support is resounding. A succesful launch which leads to him crashing legends on i-Tunes for a few days, numerous interviews and of course the Best Hiphop Album at the Zim Hip-hop awards which is faced with love, pain and love and hate and love and love and criticism.
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So soon after this Sharky launches MonkeyBznz which basically is seen within his merchandise. Good move.
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However, Sharky takes a sabbatical with his image whilst secretly working on a new project and making very little noise.
Exactly a year after a succesful debut he launches a new album after inviting people to what he said was just an anniversary for the first album. He titled the event King Is Home.
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The album is richer but doesn’t attract as much media and noise after release and he is blasted Charlamagne Tha god style on ZiFM’s The Fixx.
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A lot of unfavourable opinions loom. Some close people also say, he has not made as much IMPACT in 2017. This is where my decypher begins.
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The Decypher: Open Your “i”
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Sharky is fascinated by the letter “i”, there is a time when his wording on chat was “iCan”, “iAm” , “iWin”. A trademark.
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Of course he also is an iPhone. Now people agree he had IMPACT in 2016 but that’s just one “i” in the timeline of his career (impact begins with the letter “i”).
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I  guess then the first single K!ng had the “i” upside down for a reason.
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Read and understand this. It is the most sophisticated truth about Sharky ever written in the past 5 years.
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 2012 – iNtuition
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This is when Sharky had a hunch that he had to try this rap game out. Sharky was not into rap prior to this.
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2013 – iNtroduction
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 He met the harsh reality of music industry. Recorded much but few were listening.
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 He met the masters, the critics and industry people.
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2014 -iGnition
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 The year of ignition yes. He sparked our curiosity alit with each verse made in that year. “Better Than Most” was one of my favourites.
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People were paying attention now. I kniw Begotten Sun love Izvo Ka. 
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2015 – iNfiltration
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 Sharky would use the new born interest to infiltrate the influence structures of media by trying out new ideas and making connections.
2016 – Impact
 As I said no one disagrees that Soko Matemai album made a notable impact. Sharky was the man of that year. The album was lit.
We must appreciate now that if Sharky is to major in the realm of 2016 he cannot grow.
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2017 is iNNovation:
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Innovation takes a little breaking of old rules, a little bending, a little ammending of rules, which includes how he handles social media, what mediums he prefers, debunking old strategies and re-inventing himself.
Some methods will be succesful, some wont work but one cannot evolve without attempting.
Unlike the aforementioned phases I decyphered this may take over a year but after that phase elapses.
Innovation begins with iDeation, iNvestment,then iMplementation
So the afterwards “i” Can only mean: iNternational but only if he sticks to the iNtention by ignoring anyone who want’s him to repeat old milestones.
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So to answer the headline, I’d say , “Yes, like all succesful rappers he must move on to new levels.”
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Get the most recent project. Take Back The Land via his website. 
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